The E-Myth Revisited Book Summary (PDF) by Michael E. Gerber

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Ready to learn the most important takeaways from The E-Myth Revisited in less than two minutes? Keep reading!

Why This Book Matters:

The E-Myth Revisted busts the myths around what it takes to start a successful small business.

The Big Takeaways:

  1. It takes more than having a skill to run a business.
    1. If Running a business takes more than knowledge. It takes understanding and intuition.
  2. Most businesses won’t grow past the middle stage.
    1. Most businesses begin to wither after business owners become too comfortable in their early successes.
  3. Having a goal from the get-go will help your business thrive.
    1. To achieve success in a business, you have to plan with the future in mind from the very beginning.
  4. You have more than one “business personality.”
    1. If you only see yourself as one single type of business person, you will fail. You must identify the different identities you have as a business owner.
  5. Consider your first store the model for many more to come.
    1. Create a business that is far from complicated. The merit your business holds must be able to be replicated through repetition, not expertise.

Want To Keep Reading?

  1. Read A Longer Form Summary on Blinkist
  2. Buy The Book on Amazon
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Additional Video From The Author:

I started Two Minute Books to help people improve their lives and their businesses or careers. My work has been featured by the New York Times, the Wall Street Journal, and the U.S. & U.K. Governments. You can read my writing about digital nomading & life improvement at