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Ready to learn the most important takeaways from The Challenger Sale in less than two minutes? Keep reading!
Why This Book Matters:
The Challenger Sale explores the new method of making sales, the “Challenger” sales method, which has taken precedence over the traditional customer-relationship building model.
The Big Takeaways:
- A personalized and customized product/service is the key selling factor of today.
- If Sales were once perceived as a one-way deal, resting largely on the sales rep’s ability. However, the paradigm has now shifted toward a customer-oriented approach.
- Sales in the digital times rests more on the “challenger” type of sales individuals.
- Among the five kinds of salespersons, “challenger” sales individuals are the ones who are thoroughly aware of customer needs and offer innovative solutions.
- A “challenger” salesperson always takes control of the conversation and convinces a customer from various angles
- A “challenger” sales individual guides customers in a way to convince them that his/her solutions are the best.
- For a sales manager to build a “challenger” sales team, it is imperative to take everyone on board.
- Good “challenger” sales teams are the ones that are fostering every aspect of a challenging sales technique.
- To make your business a “challenger” module, managers are the most important entities.
- Managers are the key person who ensures the execution of strategies defined by higher leadership.